The brand identity case studies presented below are divided into 3 important sections of expertise: branding, rebranding and brand storytelling or content.
Brand identity and branding discipline are extremely important activities in the ecosystem of each organization. In this sense, we treat each project with maximum attention and creativity led by methodology, experience and a good knowledge of the trends within different industries.
A provocative task: redesign Maty Express identity from the ground up and revamp the entire structure of the brand within all organisational levels.
In latin, audax is means bold, daring, courageous. So, the company's positioning in human capital management should easily convey the internal DNA, pragmatism and market objectives.
Redesign, new brand name, digital strategy and digital presence for a romanian company. The technical necessities and the accelerated growth of the company led to an extensive communication project.
Being a local coffee machine company, the main challenge for us and for out client was to turn around a common semantic place into a functional brand identity.
Being one of the most prominent local brands in the LED signage market, the redesign of a new visual identity for Smarsoft was a very pleasant challenge.
We created this project of visual identity, positioning, design and video content considering all the rigors of a complex brand architecture.
Being an industry full of challenges, the printed newspapers are obliged to substantiate their online presence in a creative and memorable manner.
We approached the creation of a product sub-identity in a practical and easy going manner in order for our client's customers to easily perceive the brand essence.
Designed from a utilitarian perspective, the Leda brand name is designed to be popular, easy to remember, easy to manage and easy to position in the LED signage market.