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Branding and content represent a new way of attention gain and brand management. The brands live in the people mind and represent pure emotions.
Redesign, new brand name, digital strategy and digital presence for a romanian company. The technical necessities and the accelerated growth of the company led to an extensive communication project.
Designed from a utilitarian perspective, the Leda brand name is designed to be popular, easy to remember, easy to manage and easy to position in the LED signage market.
Proposed for a small local company, the identity wants to capture the strategic positioning and to directly convey the brand essence of the company and its market objectives.
Being one of the most prominent local brands in the LED signage market, the redesign of a new visual identity for Smarsoft was a very pleasant challenge.
We created this project of visual identity, positioning, design and video content considering all the rigors of a complex brand architecture.
In latin, audax is means bold, daring, courageous. So, the company's positioning in human capital management should easily convey the internal DNA, pragmatism and market objectives.
Joyful but classic, fun and interesting were the brief's requirements. So we delivered a practical visual identity for an alreay chosen brand name.
Our client being a local coffee machine company, the main challenge was to turn a common semantic place into a true brand identity.
Learn more about our branding approach and creative processes