branding

naming, research, prototyping, design, visual identity manual

advertising

creative and transformative ideas focused on the brand core elements and ROI

design

easy going, modern, truthful to the brand and to its rules

strategy

fresh and transformative approach

Digital ads

applied social media ads, SERP, online and DOOH

marketing

adding value, loyalty and increased sales

video production

tv commercials, digital ads, brand films, ad campaigns

motion graphics

ads, logo stings, packshots, intros, product promos, video displays, titles

video editing

logging, syncing, rough cut, fine cut

Branding

Branding designates the discipline with the most sustained appreciation within the communication categories. Although, in Romania, arguments are still being sought for its legitimacy, the reality on the ground indicates not only the necessity of branding activity in a business climate where we still do not have a critical mass of domestic brands, but also the local urgency to fill this gap stimulating entrepreneurship and the business environment.

Attention, reputation, perception
To have a brand, that is, to be located on the public's mental map, you must first create its structure, rules, climate and culture for this brand to manifest itself. These are the primary elements that compete in brand creation. They are the foundations, but they represent only the visible part of the brand.

Brand consistency is, after all, an ethical formula of identity, more precisely what we say (unique selling proposition - USP) must be identical to what we do, more precisely it must be found at all levels of the business becoming a driving principle of the organization.

Attention, reputation, perception
To have a brand, that is, to be located on the public's mental map, you must first create its structure, rules, climate and culture for this brand to manifest itself. These are the primary elements that compete in brand creation. This is the foundations and these elements represent only the visible part of the brand.

Brand consistency is, after all, an ethical formula of identity, more precisely what we say (unique selling proposition - USP) must be identical to what we do, more precisely it must be found at all levels of the business becoming a driving principle of the organization.

Branding

  • General Branding
  • Internal branding
  • External branding
  • Brand architecture

Research

  • Monitoring
  • Brand evaluation
  • Market segmentation
  • Name and identity research

Positioning

  • Unique selling proposition
  • Differentiation
  • Brand culture
  • Brand extensions

Brand kit

  • Guidelines and itterations
  • Stationery, signage,
  • Visual identity system
  • Brand training

Branding, strategy, design and visual identity


The brand itself is an intangible asset of the company - it is not just a logo, just a brand or a logotype; it encompasses these, but also transcends them. Branding is one of the most important activities within any organization. It involves strategy, attention to detail, vision while owning, at the same time, the indirect means and fine springs of the company's existence in the market.

“If implemented and supported effectively, the brand is a major corporate resource - sometimes an organization's most valuable financial asset. The brand, like finance, investment, human resources, research and development, marketing, information technology and other corporate resources, needs authority, rules, adequate funding, commitment and effective management. If the brand-resource is thus supported, it will be as effective as any other resource; if not, the resource runs out." Wally Olins

We always deliver

  • naming - name identification according to the organization
  • design - visual and verbal identity
  • logotype - revisions and fine-tuning
  • rigorous approach: typeface, symbol, chromatics
  • elaboration of the final visual form
  • brand guidelines / visual identity system
  • the company's market positioning
  • internal brand management training
  • brand architecture, brand activation
  • brand communication strategy - campaigns, brand launch
  • digital expressions and brand itterations
  • marketing and communication strategy
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