naming, research, prototyping, design, visual identity manual
creative and transformative ideas focused on the brand core elements and ROI
easy going, modern, truthful to the brand and to its rules
fresh and transformative approach
applied social media ads, SERP, online and DOOH
adding value, loyalty and increased sales
tv commercials, digital ads, brand films, ad campaigns
ads, logo stings, packshots, intros, product promos, video displays, titles
logging, syncing, rough cut, fine cut
Branding designates the discipline with the most sustained appreciation within the communication categories. Although, in Romania, arguments are still being sought for its legitimacy, the reality on the ground indicates not only the necessity of branding activity in a business climate where we still do not have a critical mass of domestic brands, but also the local urgency to fill this gap stimulating entrepreneurship and the business environment.
Attention, reputation, perception
To have a brand, that is, to be located on the public's mental map, you must first create its structure, rules, climate and culture for this brand to manifest itself. These are the primary elements that compete in brand creation. They are the foundations, but they represent only the visible part of the brand.
Brand consistency is, after all, an ethical formula of identity, more precisely what we say (unique selling proposition - USP) must be identical to what we do, more precisely it must be found at all levels of the business becoming a driving principle of the organization.
Brand consistency is, after all, an ethical formula of identity, more precisely what we say (unique selling proposition - USP) must be identical to what we do, more precisely it must be found at all levels of the business becoming a driving principle of the organization.
The brand itself is an intangible asset of the company - it is not just a logo, just a brand or a logotype; it encompasses these, but also transcends them. Branding is one of the most important activities within any organization. It involves strategy, attention to detail, vision while owning, at the same time, the indirect means and fine springs of the company's existence in the market.
“If implemented and supported effectively, the brand is a major corporate resource - sometimes an organization's most valuable financial asset. The brand, like finance, investment, human resources, research and development, marketing, information technology and other corporate resources, needs authority, rules, adequate funding, commitment and effective management. If the brand-resource is thus supported, it will be as effective as any other resource; if not, the resource runs out." Wally Olins